CONTENT STRATEGY
Content is king. How customers educate themselves about the products or services we offer determines whether or not our customers will decide if they want to interact with us. Having a solid content strategy that produces compelling content is a key to success.
This engagement includes:
Content audit – aggregation and assessment of current content situation
Analysis of target customers to understand how they prefer to learn about potential solutions
Gap analysis – Develop new or repurpose old content
Develop a content calendar
Identify writers and collaborators (internal / external)
Short- and long-term strategy for leveraging all content
IDEAL FOR:
Organizations who need content direction to build brand affinity and educate customers – what to create, how to create it.
Organizations that need help creating content or managing how the content is created.
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Blogs
Case studies
Solution briefs
Social media posts
Infographics
Website copy
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Take a concept from vision to delivery
o Analyst white papers (cost of paper not included)
o Videographers
o Podcasts
o Other
ADDITIONAL CONTENT SERVICES (can be added, based on scope)